This course provides a concise overview of how the Internal Revenue Service (IRS) uses behavioral insights (BI).
This course provides a concise overview of how the Internal Revenue Service (IRS) uses behavioral insights (BI). This is the cross-discipline, open-minded science of understanding how people behave and why they act as they do. BI is increasingly being used by organizations worldwide to better understand the behaviors of their customers and citizens in order to guide and nudge them towards desired actions, or to improve their experience. You’ll walk away knowing how the IRS is using BI to drive compliance, positively impact taxpayer engagement, and reduce taxpayer burden.
In this seminar, you will learn about: Behavioral Insights (BI) Fundamentals Edward Bernays: The Father of BI How BI is used in social media and the consumer economy The power of nudging How BI is being used in tax administrations around the world BI tax experiments at the IRS Leading BI proposals for the IRS How to apply BI principles in your accounting operations
Who Will Benefit/Target Audience: Practitioners who want to better understand how BI is best tested and used within the IRS to improve the taxpayer experience, and how BI can also be applied by practitioners in their own operations and workflow to improve customer engagement and satisfaction.
Field of Study: Behavioral Ethics
MA, CMC, CITP/FITP
GARRETT WASNY, MA, CMC, CITP/FITP, is an artificial intelligence (AI) skills advisor to accountants, tax attorneys, enrolled agents, and tax preparers worldwide. His courses focus on the new intersection of accounting and technology, and provide guidance to practitioners on how to prosper in this dynamic age. His sessions demystify emerging cloud, mobile, and social applications, and explain in plain language how financial professionals can use these online tools to build trust, solve problems, and create new value. He’s also an award-winning Internet speaker, author, app developer, professional development specialist, and former management consultant for Price Waterhouse. He's published 50+ ebooks on computing and ethical issues related to accounting, written hundreds of articles and columns on Internet strategy, and delivered thousands of seminars and webinars to CPAs and accounting organizations around the globe.
