Unlock the strategic power of consumer surveys in IP litigation. Learn to leverage data for stronger cases, from trademark protection to false advertising and patent disputes.
Consumer surveys can be game changers in intellectual property litigation, offering persuasive scientific evidence in cases involving:
This CLE webinar will provide a deep dive into how surveys are designed, deployed, and used effectively in IP disputes.
You will gain a comprehensive understanding of the methodologies, applications, and challenges associated with deploying consumer surveys in a litigation context. The course emphasizes the importance of aligning survey design with legal theory and navigating potential pitfalls to ensure admissibility and weight in court.
Upon completion, you will be equipped with the knowledge to strategically leverage consumer surveys, critically evaluate opposing expert reports, and confidently address the complexities of survey evidence in IP litigation.
Live and Recorded CLE & CPE Webcasts in the Legal, Tax, Finance, Risk, Compliance and Human Resources Industries
Founded in November 2006, The Knowledge Group has established itself as a premier eLearning hub for Continuing Legal Education (CLE), Continuing Professional Education (CPE), and technology-focused webcasts. We equip lawyers, accountants, and industry professionals with expert-driven insights, timely regulatory updates, and practical strategies to help them stay ahead in an ever-evolving landscape.
Managing Partner at Catalyst Behavioral Sciences
David is the Managing Partner and Founder of Catalyst Behavioral Sciences - a research and consulting firm that specializes in applying psychology, cognitive science, behavioral economics and marketing sciences to understand and change consumer decision-making and behavior. David holds a Ph.D in psychology and has published extensively in the areas of behavior change, attitudes and motivational processes, and consumer and social decision making. In the commercial world, his background has emphasized health interventions, new product development, product defection and retention, and the use of surveys in litigation.
Managing Director at Berkeley Research Group, LLC
Dr. Andreas Groehn’s practice focuses on antitrust and intellectual property, as well as strategy issues in network industries. Dr. Groehn provides strategic advice and expert analysis in legal proceedings. He often combines client data with public statistics and data collected through surveys to answer pressing business questions. Dr. Groehn has assessed economic damages in class actions and collective action cases in the United States, Canada, Australia, and the United Kingdom. He regularly conducts conjoint analyses in false advertising, product-defect, and intellectual property litigation. Much of his academic research focuses on network industries and two-sided markets and the economic rationale for bundling, foreclosure, and
Senior Counsel at Husch Blackwell LLP
An experienced litigator who handles patent, trade secret, copyright, and trademark cases in state and federal courts and before the International Trade Commission (ITC), Scott knows that sometimes the best business solution is found outside the courtroom. After almost 30 years in practice, Scott is keenly aware of the legal and business issues involved in intellectual property litigation—and that, whether plaintiff or defendant, the costs to clients aren’t merely monetary. As such, he seeks to understand their motivations, concerns, and risk tolerance, always involving clients in the decision-making process, then designs and implements strategies based on their unique business objectives.
