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Courses/Marketing/Copywriting

The Complete Copywriting Course

Writing Every Word Your Business or Brand Needs

Created byRosie Bell
4.6
(8 reviews)
IntermediateUpdated Mar 26, 2020
The Complete Copywriting Course

What You'll Learn

check_circleComposing all your brand elements: personal branding, brand names, “About” pages, elevator pitches, USPs, taglines and slogans, packaging copy, product names and descriptions
check_circlePromotional materials including press releases, media kits, posters, flyers and display ad copy as well as impact and sustainability reports
check_circleOutlining your goals, target audience and tone of voice
check_circleHow to sizzle on social media
check_circleWonderful websites and newsworthy newsletters
check_circleWhat copywriting is and how it differs from content writing

About This Course

Unlock the power of words and learn to write compelling copy that captivates, converts, and builds your brand. This beginner-friendly course is your ultimate copywriting starter kit, packed with over 50 real-world examples from successful brands both big and small. Whether you're a business owner, freelancer, or aspiring marketer, you'll gain the tools and techniques to craft persuasive messaging that resonates with your ideal audience.

Through engaging lessons and hands-on exercises, you’ll discover how to shape every aspect of your brand's voice—from taglines and product descriptions to social media posts and press releases. You'll also learn the key differences between copywriting and content writing, understand your audience, and develop a tone that sets you apart. By the end, you'll walk away with a practical blueprint to confidently write high-impact marketing copy across platforms.

Your Instructor

Rosie Bell
Rosie Bell

Published writer, editor and author

menu_book2 courses
star13 reviews

Rosie Bell writes words and rights words. Rosie is a published writer, editor and author of the books ‘Escape to Self’ and 'The Art & Business of Travel Writing'. Her work has appeared in high-profile publications on both sides of the Atlantic (BBC, Condé Nast Traveler, Forbes Travel Guide, Lonely Planet). The English language is her preferred tool and she works with brands and individuals to weave words into stories that inspire.

Credit Information

What Students Are Saying

4.6
Student's Choice
8 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.