Learn about the evolution of branding and how to sustain your brand

Dr. Robin Yap discuss how to sustain your brand. He discusses “Brand Waves” and teaches about the evolution of brands from being object, ideas, experiences and relationships. He also discusses the physiological zone of maximal adaptability in relation to stress and performance .

As a Certified Training and Development Professional (CTDP) with years of experience working with associations, I am currently the Executive Director of the Institute for Performance and Learning or I4PL. Our purpose is to elevate the performance of the Canadian workforce.