Unlock profitable growth by mastering comprehensive business analysis. Identify root causes, assess performance across markets, operations, and investments, and develop action plans.
Profitability Analytics is a framework for reviewing the costs, revenues, and performance of an organization and, in particular, its strengths, weaknesses, risks, and opportunities for improvement. Profitability Analytics has its roots in the Du Pont Profit Tree of financial indicators developed 100 years ago, but it also combines analysis of an organization’s performance in marketing, operations, and investment.
Markets and business practices are changing rapidly, and organizations need to regularly assess how well they are doing, where their strengths and weaknesses lie, and how they could improve. Profitability Analytics is a useful framework for this. It explores the performance of an organization from strategy through to delivery and management.
Profitability Analytics provides a robust framework combining data analysis with the exploration of the issues identified by the people in the organization to identify root causes and help the organization develop strategies to address those problems.
The course covers the following topics:
The course is aimed at small and medium-sized enterprises, but the key elements and principles apply to organizations of all sizes. This course aims to inspire participants to examine their own organization’s performance in marketing, operations, and resource investment.
Field of Study: Finance
Business author and consultant, specialising in performance measurement and improvement
I am a Fellow of the Chartered Institute of Management Accountants in the UK and work as an author of business courses and a process improvement consultant. I have over 30 years' experience and live near Stirling in Scotland, with my wife, daughter and Cocker Spaniel. I aim to make my courses accessible and understandable. My courses focus on business topics including KPIs, performance measurement, approaches to business improvement, Agile and Lean. I hope you enjoy my courses.
