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Courses/Communication/NASBA - Communications and Marketing

Growing Your Revenue: Effective Marketing for Small Business

Course covers all of the elements of marketing a business to attract new customers and retain existing customers.

Created byJeffrey Cornwall
BeginnerUpdated Apr 14, 2022
Growing Your Revenue: Effective Marketing for Small Business

What You'll Learn

check_circlea) Identify the basic elements of the marketing mix.
check_circleb) Explain the process of product positioning and its role in the marketing mix.
check_circlec) Understand the basic pricing strategies and their role in the marketing mix.
check_circled) Explain how a small business goes about developing a promotional strategy.
check_circlee) Describe how bootstrapping is used in promotion.
check_circlef) Understand the sales process and how it is used.
check_circleg) Identify the basic elements of distribution.
check_circleh) Explain the processes of market entry.

About This Course

Growing Your Revenues: Effective Marketing for Small Business

The fuel for growing a business is marketing. Effective marketing demands a comprehensive strategy that touches on much more than just selling and advertising. This course covers all of the elements of marketing a business to attract new customers and retain existing customers. The elements of marketing are then brought together into an actionable marketing plan.

Field of Study: Communications and Marketing

Your Instructor

Jeffrey Cornwall
Jeffrey Cornwall

Entrepreneur / Professor / Author

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star1,586 reviews

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.

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We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.