The course provides a concise overview of Google Analytics (GA), a web analytics service offered by Google. This tool is the most widely used website statistics service in the world. The app can be used to track and report website traffic and better understand how your customers interact with your online content. While the service might appear complex and intimidating at first, its core functions are relatively easy to master. Discover how to analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. You’ll walk away with a fundamental understanding of the platform, and how it can be used to uncover powerful insights on your business and accounting operations that may have been previously unknown. In this seminar, you will learn about: Google Analytics basics User interface tour How to access and set up Demo account Best practices Real-time reports Audience reports Acquisition reports How accounting operations ranked in Google Analytics for local business study How accountants can use the app their online visibility and credibility Who Will Benefit/Target Audience: Practitioners who want to better track their website activity and use these insights to increase their online traffic, customer base, and revenues. Field of Study: Communications and Marketing