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Courses/Law/Intellectual Property Law

Trade Dress Wars: IP Protection for Automotive Design

Explore trade dress law in the automotive industry, focusing on landmark cases between brands like Ferrari, Ford, and Bentley.

Created byNew Media Legal Publishing, Inc.
IntermediateUpdated Mar 31, 2025
Trade Dress Wars: IP Protection for Automotive Design

What You'll Learn

check_circleUnderstand the principles of trade dress law and its application to automotive design.
check_circleAnalyze the requirements for trade dress protection, including functionality and secondary meaning.
check_circleEvaluate landmark cases to learn how courts assess trade dress claims in automotive disputes.
check_circleExplore the concept of consumer confusion and its role in protecting brand identity.

About This Course

Using some examples of lawsuits involving Ford, Ferrari, and other famous cars, this program reviews how courts have applied the standards for trade dress protection in the context of litigation over automobile designs.

The presenter also shares several important practice tips for litigating claims of trade dress infringement that involve any type of product.

Your Instructors

New Media Legal Publishing, Inc.
New Media Legal Publishing, Inc.

Legal Technology & Education

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New Media Legal Publishing, Inc. is a legal publishing company based in Los Angeles, California, that develops, produces, markets, and distributes innovative legal education content for law firms and companies. For more information about NMLP and its products, please visit  http://www.newmedialegal.com .

Peter Afrasiabi
Peter Afrasiabi

Founding Partner at One, LLP

Peter Afrasiabi is a founding partner at One LLP and focuses his practice on copyright, patent, trademark, and entertainment litigation. In addition, Peter is a professor and the Director of the Appellate Clinic at the University of California, Irvine School of Law. Peter graduated from the University of California, Los Angeles and the University of Southern California Gould School of Law.

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