This class will inform students on the ins and outs of effective email marketing. Together, we will cover all of the basics of email marketing from proper list building to successful campaigns and everything in-between. By the end of this course, students will know how to build an email list, how to write and design a successful email campaign, including subject lines that encourage openings, how to keep your list engaged, and have an in-depth understanding of how to measure and adjust for effective email marketing campaigns that encourage clicks and convert sales.