Just having Google Analytics installed isn’t enough—you need to know how to set it up properly to track meaningful conversions and measure results accurately. This course is designed for marketers, freelancers, and agencies who want to build strong digital marketing infrastructure and get real value from their analytics tools. You’ll learn how to set up tracking the right way and why data transparency is essential to delivering results.

Whether you're managing your own site or a client’s, this course will help you avoid common mistakes and make smarter, data-driven decisions. With clear explanations and practical steps, you’ll leave with the confidence to turn your analytics setup into a powerful performance tool.