Counting What Counts: Learning Evaluation and ROI

Over the past three decades learning evaluation has been synonymous with Dr. Donald Kirkpatrick's four Levels of Evaluation (Reaction, Learning, Behavioral Change, and Organizational Performance) and Dr. Jack Philips Return on Investment (ROI) model. Although evaluation is a top priority among learning and development professionals, calculating the impact and ROI is rarely done. And most of those that do track ROI rarely go beyond participants’ feedback (smiley sheets).

There are multiple challenges with current models. These include: (a) difficulty in assessing the effectiveness of learning especially when dealing with soft skills such as decision making, innovation, collaboration, etc.; (b) difficulty in assigning a hard dollar value to such skills; (c) difficulty in finding the time needed to follow-up after program delivery; and so forth.

Perhaps it is time to think outside the box, and consider other venues for assessing the value of training – after all as Albert Einstein once noted “we cannot solve our problems with the same thinking we used when we created them”.

This webinar will present a holistic approach for maximizing the impact and efficiency of all training courses/activities (versus a single course/program) for the organization – by aligning training with clients’ missions/goals and operational requirements. Moreover, the approach is based on simple, effective, and proven instructional design techniques that are easy to undertake; and clearly communicates the value of training.