Building a strong business model is the key to improving the chance that a new business will have a successful launch and survive over the long-term.
Building a strong business model is the key to improving the chance that a new business will have a successful launch and survive over the long-term. The business modeling process discussed in this course is a dynamic approach that helps the entrepreneur adapt and change their business model as new information is discovered from prospective customers.
Field of Study: Finance
Entrepreneur / Professor / Author
Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.
