In this course, you will learn what it truly means to build culture in organizations and how an exceptional culture plays into loyalty and growth.
Culture plays a significant role in the health and longevity of any organization but can be one of the most confusing topics to tackle. One common misconception is that a good culture is one where employees enjoy their work and it is a fun environment. While this can be a sign of high morale, this isn't the true definition of culture. The culture of an organization is defined by how well leadership communicates their vision and values and in turn how much the employees buy into the vision and values as their own.
When organizations have an exceptional culture, there are numerous benefits including better performance, higher morale, the ability to attract top talent, and overall better loyalty. This course explores how to create an exceptional organizational culture.
CPA and Sales Evangelist
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful, but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
