The course provides a concise overview of behavioral finance
The course provides a concise overview of behavioral finance. This is a field of study that combines psychology and economics to understand and explain how people make financial decisions. It recognizes that individuals are not always rational and objective when it comes to their financial choices. Instead, they are influenced by various cognitive biases, emotions, and social factors that can impact their decision-making process.
The course highlights the psychological and behavioral factors that contribute to irrational and biased money decision-making and discusses strategies for overcoming these biases to make more rational financial choices.
Topics Covered:• What is behavioral finance• Importance of behavioral finance in investing and accounting• Traditional vs. behavioral finance• Rational investors• Efficient markets• Limitations of traditional finance• Core principles of behavioral finance• Market, investor, and practitioner inefficiencies• Checklist of common cognitive biases and emotional pitfalls related to finance• How to apply behavioral finance concepts in real-life accounting situations• How to promote a culture of objectivity and critical thinking• How to encourage continuous learning and self-awareness
MA, CMC, CITP/FITP
GARRETT WASNY, MA, CMC, CITP/FITP, is an artificial intelligence (AI) skills advisor to accountants, tax attorneys, enrolled agents, and tax preparers worldwide. His courses focus on the new intersection of accounting and technology, and provide guidance to practitioners on how to prosper in this dynamic age. His sessions demystify emerging cloud, mobile, and social applications, and explain in plain language how financial professionals can use these online tools to build trust, solve problems, and create new value. He’s also an award-winning Internet speaker, author, app developer, professional development specialist, and former management consultant for Price Waterhouse. He's published 50+ ebooks on computing and ethical issues related to accounting, written hundreds of articles and columns on Internet strategy, and delivered thousands of seminars and webinars to CPAs and accounting organizations around the globe.
